Financial details of the deal were not disclosed but Frasers said the transaction had enabled "exciting discussions" with Shein regarding opportunities for potential collaboration across its brand portfolio.
Frasers Group PLC (LSE:FRAS) has sold the Missguided brand and intellectual property rights to Shein for an undisclosed sum, just over a year after it.
Frasers Group PLC - Shirebrook, England-based owner of House of Fraser, Sports Direct and Flannels retail chains - Sells the intellectual property of Missguided Ltd to Shein Group UK Ltd, a fashion.