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Opinion: SF Giants new Nike City Connect uniforms are unfortunately hideous
Dave Tobener
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A stock photo of the San Francisco Giants City Connect jersey.Courtesy: Nike
I imagine that during the design process for the San Francisco Giants’ “City Connect” jerseys, the conversation at Nike headquarters went something like this:
Nike exec: “Okay, we need to come up with a new Giants jersey. What’s something that people associate with San Francisco?”
Nike marketing guy: “Uhhh… fog?”
Exec: “Perfect! Fog. Now we need a new logo for the jersey.”
Marketing guy: “How about the letter G? It stands for Giants.”