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Miranda Glover, group head of marketing at Delete / Kagool discusses the impact of the Covid-19 pandemic on students and how universities are moving digital recruitment to the top of the list
Within weeks of COVID-19 hitting last year, entire higher education (HE) institutions retreated from the campus and pivoted to a digital model of teaching from the (relative) safety of their home computer screens.
Yet despite their rapid response, few have been left untouched by the longer-term fallout from the global pandemic. This year, like none before, has seen digital recruitment rise to the top of the priority list as universities struggle to realign their budgets to the ‘next normal’.