06.12.2023 - The pressure of keeping up with school and work, while living on their own for the first time, has driven Gen-Z s reliance on energy drinks to rise. While the energy drink market has surged by 71 percent since 20171, over 55 percent of people face .
“Energy Drink Insurance” launches in parallel with MiO’s new Rolling Energy campaign, empowering Gen-Z to get more out of their water, uplift their day and feel their most energized selves
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