/PRNewswire/ ODYSSEY Snacks, a gut health-focused snacking company based in Utah, launched its latest innovation today; the Prebiotic Protein Bar. ODYSSEY.
Investment from Bimbo Ventures will propel Rule Breaker to next level
Rule Breaker Snacks are suitable for people with food allergies and intolerances. Pic: Rule Breaker Snacks The clean ingredient snack startup has received its first external financial boost from the venture capital arm of Grupo Bimbo.
Rule Breaker Snacks was founded in 2015 by Nancy Kalish, a health coach and former health journalist with a serious sweet tooth. While sweet treats are supposed to be fun, for people with allergies or intolerances, it’s not.
Rule Breakers’ indulgent brownies and cake bites are made with clean ingredients that are free from the top 11 allergens, including gluten, dairy, eggs, sesame, soy, coconut and sesame, and no preservatives.
As per the snack’s website, “Rule Breaker Snacks break all the rules (no flour! no eggs! no butter!). Chickpeas (that’s right, beans) are the first ingredient. But our soft-baked treats are so chewy and delicious, you’d never know.”
The site features four flavors of brownies and blondies including Mint Chocolate Brownie, Birthday Cake, Deep Chocolate Brownie, and Chocolate Chunk Blondie.
How Rule Breaker Snacks got started
Rule Breaker Snacks founder Nancy Kalish hails from Brooklyn, New York.
Nancy explains on the site that like her Rule Breaker Snacks, she is a contradiction.
“As a former health journalist and certified health coach, I had learned exactly how to eat healthy. Trouble is, I’ve always had a very unhealthy sweet tooth (we’re talking dessert for breakfast),” Nancy confesses.