Minor Figures, the oat milk brand bringing sustainability, innovation and quality to the forefront of coffee, is excited to announce the appointment of Melissa Hauser as the new General Manager for North America.
Luring Brits back to milk: The Dairymen category report 2022 thegrocer.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thegrocer.co.uk Daily Mail and Mail on Sunday newspapers.
From oat-based cheese alternatives to dairy-free iced coffee and functional plant-based yoghurt, meet three start-ups working to disrupt conventional dairy.
Minor Figures co-founders Stuart Forsyth and William Rixon. Source: Supplied.
Minor Figures is gearing up to launch the first ‘lite’ barista oat milk, adding yet another alternative milk to cafe menus around the world.
Speaking to
SmartCompany, co-founder Jonathan Chiu noted it’s not the first time the Melbourne-based oat milk and cold brew coffee brand has introduced cafes and coffee drinkers to a new dairy milk alternative.
In 2018, Minor Figures was first to market with a barista version of oat milk in Australia, Chiu says.
“When cafes tried it, it was really in the cup, they could taste how much better it was than other non-dairy milks,” he says.