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How the Minions social team captured the Gen Z audience

How the Minions marketing team successfully marketed to Gen Z for "Minions: The Rise of Gru" using the hashtag #gentleminions.

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Mum fumes after being fined for taking child out of school for eight days

Minions: The Rise of Gru is Everywhere: What We Understand So far

Minions: The Rise of Gru is Everywhere: What We Understand So far
lamag.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lamag.com Daily Mail and Mail on Sunday newspapers.

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#Gentleminions: Why are cinemas full of loud, Minions-loving teens in suits?

#Gentleminions: Why are cinemas full of loud, Minions-loving teens in suits?
stuff.co.nz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from stuff.co.nz Daily Mail and Mail on Sunday newspapers.

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Ground News - Minions: Cinemas ban teens in suits over #gentleminions trend

TikTok videos show teens in suits showing up to see Minions: The Rise of Gru. Some theatres have embraced the phenomenon as good, innocent fun. But others, especially in the U.K., say rowdy, misbehaving teens have forced them to shut down screenings.

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