have extensive resumes growing and starting companies set out to build a better nail salon. they called it mini lux. testing and fine tuning the idea in a worst k-case scenario location. hometown boston. where the pedicure season is short. asked them to share some of their strategies for star bucking a business. they first tip. let readily accessible data inform decisions. where to open the first store. i remember the first location sitting out there with a clicker. counting the number of people walking by the store. that s data. following their starbucks manifesto. they wanted to be located where there was a ton of density and traffic. another tip for finding a prime location, find another store that has the same kind of customers you want. in the case of mini lux. they searched for, you guessed it. starbucks. and another company they admire and share a customer base with. whole foods. another priority for the