Twitter users have gone wild over the news that Marks & Spencer is suing Aldi over a copycat version of their £7 Colin the Caterpillar cake - and shared hilarious memes to poke fun at the decision.
The grocery giant claimed Aldi was riding on the coat-tails of its reputation and launched an intellectual property claim with the High Court last week week.
And since the news broke, social media users have rejoiced with #CaterpillarWars and #FreeCuthbert trending.
Morrisons also joined the trend joking their cake Morris was in disguise to not get caught
One Twitter user joked that Netflix would be making a documentary about the trial of the cakes
Marks & Spencer has delighted fans by unveiling its first new character in 30 years to follow in the footsteps of Colin the Caterpillar and Percy Pig.
The retailer unveiled the chocolate treats The Ombles, who have playful googly eyes and huge gaping smiles, on their Instagram page yesterday.
M&S sent foodies wild with the snaps of the milk chocolate snacks, which are available nationwide for £6 (190g), or a two-pack of Mini Ombles for £5 (95g), with one excited user commented: Oh my god how cute are these, I want one.
The release comes as the retailer wowed fans by releasing individual versions of Colin the Caterpillar s face.