Mini Dreamers, one of icepop’s clients, is an online children’s clothing store founded by a USC alumna in 2016. Banafsheha has been helping the company out for nearly three years, but took on an official role once icepop was founded last year. (Cari Spencer/Daily Trojan)
When the pandemic hit and many businesses moved online to mitigate the loss of in-person clientele, USC alumnus Jordan Banafsheha knew it was time to start the online advertising agency he had dreamed about. Despite the negatives of the new pandemic world, he said he was provided with a surprising opportunity: a niche for entrepreneurship.