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Evereden expands in SEA to capture Gen Alpha opportunity
Mum and baby care brand Evereden will focus on expanding in South East Asia in 2024 to capitalise on the unfolding Gen Alpha opportunity.
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Makeup for kids: Need for self-expression boosting interest in kid-friendly makeup
The rising demand for kid-friendly makeup is fuelled by the innate need for self-expression among Gen Alpha children and their millennial parents, says mum and baby brand Evereden.
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