We’re thrilled to be announcing our first wave of judges for the 2021 Performance Marketing Awards. The team has been working hard to select a diverse and representative panel of experts, who will be able to use their industry experience to select the deserving winners.
This brilliant panel will be tasked with carefully scrutinising entries, using their knowledge to create a shortlist for each award category. They’ll be looking for innovation, creativity and uniqueness, entries that demonstrate the human touch, as well as outstanding results and ROI, in order to reward those within the sphere who stand above the rest.
Sturgeon
(pictured) joins Kantar’s analytics practice and will lead the ROI team, supporting global and UK projects.
At Mindshare UK, he led the data science team and prior to that, held senior roles at MediaCom and PwC.
Kantar’s analytics practice includes its Athena modelling platform, which draws on metrics including media spend and brand equity to offer a view of marketing effectiveness.
Amy Cashman, chief executive, insights division, UK & Ireland, Kantar, said: “Paul is a fantastic addition to our team as we see increasing appetite among our clients for intelligent and focused guidance around ROI.”