How long? 2-3 minutes
How brands can grow in a mobile-first world: GSK, Specsavers, Mars
With consumer habits shifting, how can brands adapt in a world that’s data driven, harder to track and increasingly mobile-first?
“Too often, mobile advertising is used just for short-term purposes and activation,” said Sophie Evans, creative account strategist at brand media platform Teads. “Brand building isn’t mobile first. It should be.”
Evans was speaking to a select group of brand executives, gathered at an online breakfast seminar as part of Campaign Media360. Industry’s leading brand and mobile thinkers shared their insights at this thought-leading seminar.