Mindshare Global expects India to become its second or third largest market in the next couple of years, with the Indian business projected to grow two to three times faster than other major markets, Mindshare Global CEO Adam Gerhart told ET.
/PRNewswire/ Mindshare, the global media agency network that is part of WPP, announced today the appointment of industry veteran Nancy Hall as CEO, North.
WPP’s media investment group GroupM announced on Wednesday its plans to merge Essence with MediaCom and Mindshare with Neo in its latest steps to transform and further simplify its operations.
Ice cream company Ben & Jerry's teamed up with social media company Snapchat to launch an augmented reality lens for their new Cookie Dough Peace Pop Ice cream line.