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Top of Mind makes Surefire Creative content available as a standalone marketing resource for mortgage lenders

ATLANTA, Ga., May 25, 2021 (SEND2PRESS NEWSWIRE) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the launch of Surefire Creative, an online library of award-winning marketing collateral designed to supplement mortgage lenders’ prospect, client and partner marketing programs. The collection of on-demand email, video and interactive content, available as a subscription service, is hand-selected by mortgage industry experts from the full content library available to Top of Mind’s Surefire CRM customers. While mortgage lenders can use Surefire Creative to deploy content on a one-off basis, the new service’s true value lies in its ability to integrate with lenders’ existing marketing automation workflows. For instance, lenders who build customer journeys using Salesforce Marketing Cloud but don’t have in-house mortgage marketing expertise can plug in con

For mortgage lenders Top of Mind makes Surefire Creative content available as a standalone marketing resource

Mortgage CRM: Top of Mind launches Retention Center to help loan originators foster customer loyalty

Surefire CRM introduces online storefront for originators to curate a rules-based, automated retention gift experience for clients ATLANTA, Ga. /Massachusetts Newswire – National News/ Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has launched the Surefire CRM Retention Center to help loan originators (LOs) foster loyalty among their clients. The Retention Center is an online retention gift store that enables loan originators (LOs) to curate a gift-receiving experience for clients in lieu of or in addition to corporate-level client retention initiatives. Within the Retention Center, LOs can build automated retention gift campaigns based on rules such as loan type (refinance or purchase), loan amount and occasion. Once a retention gift campaign has been activated, Top of Mind dynamically customizes, professionally packages and ships the retention gift

Mortgage Marketing: Top of Mind launches Retention Center to help loan originators foster customer loyalty

Surefire CRM introduces online storefront for originators to curate a rules-based, automated retention gift experience for clients (ATLANTA, Ga.) NEWS: Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has launched the Surefire CRM Retention Center to help loan originators (LOs) foster loyalty among their clients. The Retention Center is an online retention gift store that enables loan originators (LOs) to curate a gift-receiving experience for clients in lieu of or in addition to corporate-level client retention initiatives. Within the Retention Center, LOs can build automated retention gift campaigns based on rules such as loan type (refinance or purchase), loan amount and occasion. Once a retention gift campaign has been activated, Top of Mind dynamically customizes, professionally packages and ships the retention gift to its recipient. Retention Center

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