May 4, 2021 7 min read Opinions expressed by
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Mina Al Sheikhly is perhaps best known as the host of MBC Iraq’s Beit Beauty television show, but the 29-year-old is now making inroads into the entrepreneurial domain, having recently launched her eponymous mascara brand in the UAE. “I’m a firm believer in eye contact and people being able to communicate through the eyes in all situations of life, whether you don’t speak the same language, or the right words cannot be found– we express ourselves so much through our eyes,” Al Sheikhly says. “To add to that, any make-up look feels incomplete without mascara. I always thought to myself, ‘This mascara would be perfect, if only…’ There was always something missing for me, and that’s how my mascara brand journey started. I couldn’t find any mascara to fulfill my criteria, so I came up with one
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