Luxury and upscale fashion have long seized the opportunity to capitalize on holidays by creating special capsule collections. It’s a savvy strategy, given that luxury buyers are accustomed to purchasing for the sake of collecting, rather than wearing. As of late, the industry has eagerly discovered a new date to commercialize: come late January, companies are increasingly tacking “Explore the Lunar New Year collection!” onto their websites.
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Bonchon, a global restaurant known for its Korean fried chicken and Asian fusion cuisine, is collaborating with San Francisco-based illustrator Min Heo to create a limited-edition graphic shirt that symbolizes the Korean culture for AAPI Heritage Month. The shirts will…
Bonchon, the global restaurant known for its distinctive Korean fried chicken and Asian fusion cuisine, is collaborating with San Francisco-based illustrator Min Heo to create a limited-edition graphic shirt that symbolizes the Korean culture for AAPI Heritage Month. The shirts will be available through the Bonchon website for $20 May 8-31, with all proceeds to be donated to Stop AAPI Hate.