Milo sales suspended for winter after demand surge causes shortage Dec. 10, 2020 04:00 pm JST Dec. 10, 2020 | 06:24 pm JST TOKYO
Japan is no stranger to certain food shortages from time to time. Lapses in the butter supply seem to occur on a somewhat regular basis, but our current lack of the product Milo is sure to hit the sweet-teeth of Japan especially hard.
Milo is a blend of chocolate and malt fortified with nutrients, that mixes with hot or cold milk or water, comparable to Ovaltine in the western hemisphere. It’s especially loved in Japan, where its customer base has recently expanded more deeply into the adult demographic, thanks to recent social media buzz purporting its health benefits.