Lion’s Choice announced the appointment of Fred Burmer as Lion’s Choice’s new CEO beginning in April. Burmer is an industry veteran bringing 40 years of quick-service restaurant experience to his position at Lion’s Choice with executive leadership at brands such as PepsiCo and YUM! Brands, including Pizza Hut, Taco Bell, KFC and Long John Silver's.
Missouri-based Lion s Choice brings the beef - roast beef, that is - to St. Louis. The legacy brand has 32 units and has opened eight in the last four years.