Researchers recently identified a total of 12 key contributors to the aging process, providing an unprecedented roadmap for beauty brands seeking to deliver pro-/anti-aging solutions to consumers.
Notably, beauty was one of the few discretionary consumer product categories to grow in 2023, pointing to resilient shopper demand, even amid inflation concerns.
By tapping the emerging field of psychodermatology and leveraging ingestible and neurocosmetic product formats, today’s brands have an opportunity to deliver holistic, multidimensional benefits that address the emotional and aesthetic needs of consumers.