that s a better route. icelander has called for changes to that s a better route. icelander has called for changes to the that s a better route. icelander has called for changes to the law. - that s a better route. icelander has called for changes to the law. theyj called for changes to the law. they haveissued called for changes to the law. they have issued a statement today, they want the immediate change of the law because actually you cannot advertise formula milk for infants, and you cannot pay for formula milk using vouchers for example or store credit or any kind of form of non cash. iceland are calling for changes, saying that it is not fair. retailers can also not communicate special offers by any platform, they cannot send out an e mail to customers signed up to their loyalty communicating cut price formula milk, ice and says it is not fair, they want government to change an update existing legislation so retailers are allowed to tell the public when they reduce the price