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AI meets healthcare: How a children s hospital is embracing innovation

Who s Got Your Health Data?

Who’s Got Your Health Data? © (Getty Images) Back view of unrecognizable senior woman using smartphone by sea pier Have you ever bought something online and then had ads for that same item annoy you across the internet for weeks? Creepy, right? What if your doctor discovered you had high blood pressure, and then promos for anti-hypertension medication started popping up everywhere? That would be really creepy (and possibly illegal), but it s technologically feasible. Thanks to digital developments like electronic health records and smartphone apps, there s a growing pile of computerized personal health data out there. It s being used not only by doctors to treat patients, but by dozens of organizations and companies. Some of that data has been de-identified for research – but some could be traced back to you.

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