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The European Commission has proposed a directive on regulating so-called 'Green Claims', that lays down detailed rules on the substantiation, communication and verification of voluntary.

Bruxelles capitaleUnited kingdomMia monas whiteMiko srlEuropean parliamentEuropean commissionAdvertising standards authority united kingdomGreen claimsNew dealMember statesGreen claims directiveCommercial practices directiveConsumer rightsVerifying green claimsGreen claimsSubstantiated green claims