Award-winning creative hotspot Adapter Digital has teamed with client Hanami Foods, Inc. to create a new campaign for their beloved “Snack Jack” line of vegetable crackers. With a 40-year brand history of promoting goodness and positivity, the new campaign was crafted with a Gen Z audience in mind.
As part of their push for 2022, DITO Telecommunity has partnered with TBWASMP for a digital-led multiplatform campaign that’s sure to have Pinoys everywhere talking. In collaborating with homegrown local talents, TBWA need not look further than the Philippine shores, giving up-and-coming Filipino ar
With the results of AdFest hot off the press, Campaign Brief Asia sat with Dentsu International APAC CCO Merlee Jayme, who served as Grand Jury President. Jayme gave her insights on the winners, her favorite entries, and what it was like to experience AdFest for the first time without festival Presi
Joe Dy may be Wunderman Thompson Manila’s new Chief Creative Officer, but he’s no stranger to the agency. Back when it was known as JWT Manila, Dy served as Creative Director, where he scored a Cannes Gold Lion for 2013’s Schick “Icons” campaign. In 2015, he moved to McCann Worldgroup, where he work
Joe Dy stunned the Philippine advertising world last week when it was announced he was returning, not just to the industry, but to the agency where he’d won his first Gold Lion: Wunderman Thompson (née J. Walter Thompson). The announcement came after a 2-year sabbatical from advertising following Dy