Affinity Solutions, a consumer purchase data platform, has named marketing technology and media industry veteran Damian Garbaccio as its first chief business an
Magnite closes US$1.14 bn SpotX acquisition
May 3, 2021 10:48
Global sell-side advertising platform Magnite has closed its acquisition of SpotX from RTL Group for US$1.14 billion.
The announcement:
Magnite (Nasdaq: MGNI) today closed its previously-announced acquisition of SpotX from RTL Group, creating the largest independent CTV and video advertising platform, and reinforcing the company’s capabilities as linear TV budgets increasingly shift to digital.
Buyers and sellers have long wanted a scaled, independent alternative to the giants that currently dominate the CTV marketplace. The combination of Magnite and SpotX makes this a reality, and better positions the company to help its clients grow their businesses across CTV and all other formats including video, display, and audio.
Magnite Closes $1 1B SpotX Acquisition tvnewscheck.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvnewscheck.com Daily Mail and Mail on Sunday newspapers.
socaltech.com
Los Angeles-based
>A href= http://iris.tv >Iris.TV, which develops contextual advertising technology focused on video, has raised $18M in a Series B investment round. The round was led by Intel Capital, and also WISE Ventures, Quest Venture Partners and Mirae Asset Venture Investment, plus angels Mike Baker (Dataxu) and Mike Shehan (SpotX). Iris.TV was foudned in 2013, and provides analysis of videos to determine the content and relevance of clips to specific viewers.