Gray’s NBC affiliate in Lansing, Mich., taps WDIO Duluth, Minn., news chief to succeed Barbara Roethler.
By Mark K. Miller | May 3, 2021 | 9:52 a.m. ET.
Gray Television’s NBC affiliate WILX Lansing, Mich., has hired Mike Schram as news director. He will be just the third news director at the station in the past 24 years. He follows in the footsteps of longtime News Director Kevin Ragan, and most recently Barbara Roethler, who left for a leadership position with the Detroit Dept. of Public Health.
He is returning Mid-Michigan, an area that he knows well. After graduating from Michigan State University’s School of Journalism, he started his career as a newscast producer in Lansing. He then spent several years at WJRT Flint, before returning to Lansing as an assistant news director for five years.
Twin Ports losing two television news directors
Kevin Jacobsen is leaving KBJR-TV and CBS 3 Duluth in June, while Mike Schram is departing WDIO-TV at the end of the month. 11:23 pm, Apr. 13, 2021 ×
Mike Schram, left, and Kevin Jacobsen.
With a tweet Tuesday starting with it s time for something a little different, Kevin Jacobsen was nearly signing off. His last day as KBJR and CBS 3 Duluth news director will be June 4.
“It’s been the honor of my life to serve as your news director,” he tweeted as part of a four-paragraph announcement.
At fellow news station WDIO-TV, a sendoff of its own news director looms at the end of the month, when Mike Schram moves back to television in Michigan, where he’d come from two years ago.
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