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Purpose Worldwide Announces Official Launch
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Purpose Worldwide Announces Official Launch
February 16, 2021 GMT
AUSTIN, Texas, & BOSTON (BUSINESS WIRE) Feb 16, 2021
Purpose Worldwide, a global marketing strategy and communications firm, today announced its official launch. The company’s mission is to help clients define, communicate and connect their purpose to growth through original marketing and public relations initiatives. Originally slated to launch during SXSW 2020, the agency swiftly shifted its efforts to help clients adapt and thrive through the COVID-19 pandemic and the waves of numerous other social, environmental and political challenges. The result is its admirable client portfolio of progressive consumer brands and agencies, global AI, data and technology companies transforming the future of their sectors, and leading public-for-good and nonprofit organizations. Purpose Worldwide’s clients have successfully opera
Big Hit Entertainment, YG Entertainment, Universal Music Group (UMG), and Kiswe will be joining forces to launch a new digital live streaming platform.
On February 10, it was revealed that YG and UMG had become joint investors in KBYK Live, a joint corporation that Big Hit Entertainment launched with Kiswe. Through YG and UMG’s investment, KBYK Live plans to launch the “VenewLive” platform on a global scale with various musicians, including agency artists.
Big Hit and Kiswe signed a memorandum of understanding (MOU) in May 2020 and launched their joint corporation in September 2020. The joint corporation launched the digital live streaming platform VenewLive, which was used to hold online concerts at Big Hit Entertainment.
By Deepa Lakshmin
Lightning strikes. Thereâs a web of tangled branches, a flash of sequins; Misterwives frontwoman Mandy Lee emerges from the darkness of a blank computer screen, mic in hand, and a booming thunder in her voice as she launches into âOver the Rainbow.â Even for a virtual concert during a pandemic, the performanceâs stage design had to measure up to the bandâs bigger ambitions.
âWe wouldnât be able to bring like 30 trees on tour, you know?â Lee tells MTV News over a video call about the various theater sets the band and their crew built over the past four months: a skyline of clouds, a lonely bedroom, a poppy field in full bloom, a bubblegum-pink disco party. Each installation got its turn in the spotlight in
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