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The fan-favorite isn t just wingin it when it says it will be at 600 stores soon.
Slim Chickens
Few brands experienced a 2020 as successful as the one had by Slim Chickens: The better-chicken, fast-casual brand signed 150 multi-unit franchise deals across 16 franchisee groups, and grew year-over-year same-store comp sales by nearly 14 percent. Having recently opened its 125th location, the brand has over 550 units in development and is working towards its initial goal of 600 restaurants worldwide.
Despite one of the toughest years the restaurant industry has ever experienced, Jackie Lobdell, vice president of franchise development, points to the quick pivots that were made in the face of the pandemic as a formula for why Slim Chickens has seen great success over the past 12 months. The franchisor doubled down on marketing efforts when other brands pulled back. It aggressively sought real estate when other restaurants closed. They pivoted to off-premise channels quickly as dinin