How events in Kenya have been transformed by the pandemic
The industry was heavily affected [Photo: Shutterstock]
Most entertainment activities in 2020 suffered a setback following the outbreak of coronavirus amid restrictions to limit the spread of the pandemic. While some were hoping for ease as the festive season drew close, 2020 s holiday break, however, unlike in past years, will be nothing to write home about on the showbiz front for some, following the rise in infections and near-zero entertainment events.
Top event organizer Big Red, who has been in the business for 25 years, says the financial rollback by investors and sponsors made it difficult for businesses in the sector to stay afloat. According to Red, regulations to help curb the spread of the virus made many shy away from funding events, forcing him, and others, to dig deep into their own pockets.