The hulking Toyota Tacoma, off-road 4x4 edition, that constitutes (so far) the fleet for the adventure startup Overland Flagstaff is painted orange, technically. But itâs not a garish orange, not some hideous spray-tan orange, more like a burnt sienna pigment that can blend in well with, say, a sunset in the Southern Utah red rocks.
Thatâs fitting, because the premise behind Mike Rickerdâs idea to rent Tacomas fully loaded with camping gear, from cutlery to tent and everything in between, is to have people get close to nature, to see as much as they can in a limited amount of time, and most of all blend in and become one with the environment.