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Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes?

Industry experts weigh in on Forbes's MFA subdomain and why ad verification tools still regularly fail to flag some instances of alleged SIVT.

George ivieRuben schreursMike racicMedia ratings councilTech labTrade deskExecutive directorIntegral ad scienceOracle owned moatFear of findingAmazon transparent ad marketplaceGoogle adsEbiquity chief strategy officer ruben

Viant Strengthens Foothold in CTV With Direct Access

Viant’s SPO Program Delivers Scaled Publisher Growth and Key Advertiser Benefits .

New yorkUnited statesViant adricityMike racicTom wolfeChris vanderhookSoftware in marketing advertisingBusiness developmentViant technology incViant coViant technologyDirect accessSenior vice presidentSupply path optimizationDemand side platformBest software

Addressing Mobile Advertising s Power Imbalance In APAC

There may be a power imbalance in mobile programmatic advertising – but new developments are helping drive greater transparency, control and fairness.

Mike racicMedia agency briefingFrederic liowPrebid mobileDigital advertisingDigital marketingDigital publishingMobile optimisationRand strategyDigital transformation

The Ultimate Gathering of Digital Signage Experts to Gather in Las Vegas, Registration Opens for Questex s Digital Signage Experience 2023

The Ultimate Gathering of Digital Signage Experts to Gather in Las Vegas, Registration Opens for Questex s Digital Signage Experience 2023
whattheythink.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from whattheythink.com Daily Mail and Mail on Sunday newspapers.

Jimmy huntBelle wissellLas vegasDavid curtisGeorge cloppDarren davidPaolo tosoliniPatrick quinnCraig bennerGabe keanRob schulkinsNeil bron chatwoodJustin molloyMike racicJackie walkerDoug freutel

NewsBreak Becomes the First App IAB Tech Lab Open Measurement Certified Using Prebid Integration

/PRNewswire/ NewsBreak, IAB Tech Lab and Prebid announce today the first IAB Tech Lab Certified Open Measurement Implementation through Prebid s Open Source.

Mike racicScott kelliherTech lab certified open measurement implementationTech labLab certified open measurement implementationOpen sourceOpen measurementJarrett woldCompliance programsMobile entertainmentTelecommunications industryComputer amp electronicsComputer softwareNew products amp services