The IPA and Isba recently announced 70 founding signatories to the Positive Pitch Pledge, aiming to make pitching more intentional, accountable and responsible; and acknowledging wastefulness and harm to participants’ wellbeing. But is pledging to do better enough, or just papering over the cracks of a broken system? We asked seven experts from The Drum Network – some signatories, some not – to weigh in.
As the future promises less tracking and a more crowded digital marketplace, advertisers look to fire on all cylinders and meet customers where they are.
Audience, Algorithm And Virality: Why TikTok Will Continue To Shape Culture In 2021 forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.