wallet in early 2020. before i let you go cautionary tale for brands looking to cash in on a national holiday it all begins with a shoe this one mike mikey had planned for the special edition of 4th of july train us to go on sale on us independence day but the inclusion of this is story corps flag on the heel has turned the stunt into a marketing not that former n.f.l. quarterback calling company nike ambassador raised objections to the flak which he said i ve been appropriated by far right nationalists the companies deferred to the star and pulled the chute but triggered a backlash a costly one with the governor of arizona withdrawing a $1000000.00 in grants meant to fund a nike factory in the state in a twitter tirade he called the decision shameful that dramatic and expensive escalation in an introduction that started through the to the brand s slogan just