30 for 30 viewers not embracing the Al Davis and Pete Rozelle deep fakes Al Davis vs. The NFL utilized deep fake technology on their two deceased principal figures and viewers weren t warming up to the idea.
02/04/2021
In ESPN’s latest 30 or 30 documentary, filmmaker Ken Rodgers utilized deep fake technology to create holograms of Raiders founder Al Davis and longtime NFL commissioner Pete Rozelle. The practice was done as part innovation and part necessity as the COVID-19 pandemic restricted the ability to do a more traditional style documentary.
At times, the Al Davis vs. The NFL @30for30 is gonna look … different ?
Amid the circumstances of producing a documentary during a pandemic, it was worth the effort to experiment but viewers may not have been ready for seeing virtual versions of Davis and Rozelle mixed in with archival footage.