May 4, 2021
SPONSOR
The 3
th and anticipation is growing at surf shops globally. The 3
rdSaturday in May is reserved to celebrate the independent retailers who birthed an industry, provided jobs for many and shared stoke with millions.
Pro-Lite Int. is releasing their all-new V3 ridgeline microdot traction pad exclusively at surf shops in support of Surf Shop Day and surf shops around the world. Pro-lite Int. is also the first brand that has committed to closing their web-store on Surf Shop Day.
“It’s important to support the lifeblood of our industry. Our retail partners supported us when there was no DTC and without them moist of us wouldn’t be where we are today. I know an exclusive for a traction pad isn’t going to be a huge revenue driver for shops but if we can help get some more bodies in the door that’s great” Said Micah Bundy, Pro-Lite Int. Vice President.