The 8K Association (8KA) has launched a campaign to raise awareness of the progress being made in the development of 8K content. Under the theme “8K Leading the Way,” the organization is participating in trade events such as the upcoming National Association of Broadcasters (NAB) Show. To kick off the effort, 8KA Executive Director Mike Fidler moderated a panel focused on the benefits of capturing and delivering content in 8K at last week’s 2023 Entech Fest.