The company weathered the pandemic due to its diversified business model.
It also went on a hiring spree to bring on writers who could develop the storytelling of the brand.
In 2020, clothing brand Faherty had a standout year, according to its twin cofounders Alex and Mike Faherty.
Alex credits one thing that helped keep his company afloat during this time: having a diversified business model and supply chain.
When the company first launched in 2013, the founders made it a priority to have a diverse business, which saw the brand sold in retailers throughout the United States. Its supply chain stretches from South American to Asia, and the company has stores in various geographic locations, such as the Soho neighborhood in Manhattan and Martha s Vineyard.