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Horse Racing Ireland launches mobile app through PTI Digital collaboration Share
March 22, 2021
Horse Racing Ireland (HRI) has announced that it will launch a new mobile application, assisted by digital and data consultancy PTI Digital.
The creation of the app is part of HRI’s wider digital vision that will deliver growth and revenue for the business, enhance race day experience, engage key audiences and meet wider HRI strategic objectives.
In March last year, horseracing was suspended in Ireland due to the coronavirus crisis, however, the HRI confirmed that the sport would be allowed to resume later in June. In January, the Irish government allowed the sport to go ahead behind closed doors despite new restrictions in place but, in the absence of race-goers, racecourses and organisations have looked for new ways to retain horse racing enthusiasts’ attention.