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29th January 2021
Hot snack brand Mug Shot has undergone a full refresh with recipe enhancements, new flavours and a complete redesign.
Brand-owner Symington’s stated that it had made the changes to drive consumption across the category, with a focus on “taste and enjoyment” to lift growth.
The Mug Shot range has been extended with introduction new flavours such as Chicken & Mushroom Noodles and Original Curry Noodles across its sachets, On The Go pots and Mighty pots. The brand has also enhanced recipes across its top 12 flavours which has been reflected on the latest pack design with a new recipe logo.