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Marketing 101: Why Did This Iowa Whiskey Turn its Back on Iowa?
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Marketing 101: Why Did This Iowa Whiskey Turn its Back on Iowa?
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Indiana looks to make a name for itself with Indiana Rye Whiskey by Margaret Menge, The Center Square | March 03, 2021 09:30 AM Print this article
Indiana isn’t known for whiskey, but it could be in the future.
A state representative from southern Indiana introduced a bill in January to brand “Indiana rye whiskey” and define it as a whiskey made in Indiana from a mash containing at least 51% rye, distilled to no more than 80% alcohol by volume (160 proof) and aged in new, charred white oak barrels for two years.
Rep. Chris May, R-Bedford, says he introduced the bill to establish standards for Indiana rye whiskey and boost the growing number of distillers and the growing popularity of rye whiskey.
Tasting: 2 Rye Whiskeys from Rossville Union (MGP)
By Jim Vorel | February 16, 2021 | 1:38pm
Photos via Rossville Union
Once upon a time, Midwest Grain Products of Indiana was simply known as the source of so many non-distiller-producer whiskey brands cluttering up the shelf at the average package store. MGP, as it’s much more commonly known, is a former Seagram plant with a legendarily large production capacity and warehouses, containing stock of aging whiskey that goes back to time immemorial, in a huge array of mash bills and aging techniques. This makes MGP something of a Willy Wonka-style wonderland for a young distillery sourcing bourbon or rye whiskey, as there is no shortage of variety for the choosing.