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Creative Works: 10 of the best ads of the week, from Dove to Rankin

At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite! In partnership with Adobe Stock, The Drum’s Creative Works is a handpicked selection of our favorite work from around the globe, covering digital, OOH, print, TV and radio. Each week, The Drum selects the 10 best ads from the section. To submit work, please fill out this online form.

Channel 4 s £1m Diversity in Advertising Award-winner EA SPORTS launches new FIFA 21 TV campaign: Pressparty

OFFICIAL PRESS RELEASE Channel 4 The campaign highlights the lack of British Asian representation in professional football and celebrates the grassroots football team: the Midnight Ramadan League The TV ad, created in partnership with adam&eveDDB, features Premier League star and newly signed EA SPORTS FIFA Ambassador, Hamza Choudhury, championing the game-changing impact of role models on future generations Research shows only 0.25% of the UK’s 4,000 professional footballers are British Asians The TV ad campaign from Channel 4’s £1m Diversity in Advertising Award winner, EA SPORTS, will launch tonight (23.04.21) during smash-hit show Gogglebox. The leading games publisher’s new campaign for FIFA 21 explores the Midnight Ramadan League; a grassroots football team set-up to help those who struggle to play during their Ramadan fast, with matches kicking-off after Iftar and before Suhoor.

How Fifa created an authentic, not voyeuristic portrayal of a British Muslim community

How Fifa created an authentic, not voyeuristic portrayal of a British Muslim community
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Football legend Ian Wright comes to Birmingham s Midnight Ramadan League

Football legend Ian Wright comes to Birmingham s Midnight Ramadan League And there s a new TV advert in which Leicester City midfielder Hamza Choudhury tells the story of the Ramadan league 11:55, 24 APR 2021 Updated The video will auto-play soon8Cancel Play now Subscribe When you subscribe we will use the information you provide to send you these newsletters. Your information will be used in accordance with ourPrivacy Notice. Thank you for subscribingWe have more newslettersShow meSee ourprivacy notice Football legend Ian Wright has come to Birmingham to meet the city s famous Midnight Ramadan League. Saltley Stallions Football Club has brought back the league for 2021, offering matches every week to Muslims in Birmingham so they can get together to play football late at night after the daily fasting of Ramadan.

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