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WIRED Brand Lab | Japanese Lacquer Maker Coats Surfboards, Plants Trees To Buoy Community, Revive Traditional Craft

In Keihoku, Tsutsumi and his Perspective co-founder  Sachiko Matsuyama work with a veteran lumberjack to pick the best spot for their tree-planting venture. If all goes well and more saplings can be planted, lacquer resin could be harvested from the area in 15 years. For now, it’s a small-scale experiment that Tsutsumi and Matsuyama are looking to expand into what they call kogei no mori  (“Forest of Craft”) – a woodland area that supports local artisans while doubling as a place for people to learn about the forest-to-product cycle. There’s a lot to do; finding the best spot to plant groves; looking after the trees; protecting the saplings from being trampled or eaten by animals; and organizing educational field trips. “They have a dream for the forests here,” says Takayuki Minami, a senior official at Kyoto’s Keihoku Agriculture and Forestry Promotion Center, which oversees 268 hectares (662 acres) of forestland. “We have high expectations that their project

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