Promoted from Pinterest By Awards Analyst-13 January 2021 13:30pm
COVID-19 has seen an increase in people seeking to beat the lockdown blues by keeping active at home.
Gymshark’s in-house team won the ‘Best Use of Pinterest’ category at The Drum Awards for the Digital Industries (DADIs) 2020. Here, the team behind the entry reveal the challenges faced and strategies used to deliver this successful project.
The challenge
In March 2020, Covid-19 hit and sparked a trend of the public seeking to beat the lockdown blues by keeping active at home. As a UK fitness brand which creates tools to help people unlock their full potential, Gymshark wanted to get involved and support home fitness enthusiasts to put their ideas into action.