of the regulator, how the regulator shapes the future of the bbc directly impacts on everyone who consumes its content and also interacts with it as an institution. let s understand first of all more about what ofcom wants. let s hearfrom kevin backhurst, group director of content and media policy. and, kevin, reading your review today, you sound a little underwhelmed by how the bbc explains itself. tell us why. i think we feel that the bbc should absolutely strive all the time to explain itself to audiences and to viewers, and also to be transparent to the audiences who pay the licence fee, and also to the rest of the creative industries around the uk about what it is planning, how it is approaching programming, how it is delivering its mission, its public purposes. ofcom s role essentially is to make sure the bbc delivers what parliament has set out for the bbc, which is its public purposes, which are across things like delivering things like impartial news, learning conten
gay venue in the capital oslo and led to authorities cancelling the city s pride parade. now on bbc news the media show. hello and welcome to the media show. ., ., ., , ., , , show. how the regulator shapes the bbc impacts show. how the regulator shapes the bbc impacts everyone - show. how the regulator shapes the bbc impacts everyone who l the bbc impacts everyone who consumes its content and also interacts with it as an institution. let s understand first of all about what ofcom wants. let s hearfrom kevin backus, group director of content and media policy, and cabin, reading a review today, you sound a little underwhelmed by how the bbc explains itself. tell us why. i by how the bbc explains itself. tell us why- tell us why. i think we feel that the tell us why. i think we feel that the sac tell us why. i think we feel that the bbc should - tell us why. i think we feel- that the bbc should absolutely strive all the time to explain itself to audiences and to viewers
now, the uk s media regulator ofcom has published a major review of what the bbc does, particularly focussed on three areas how the bbc deals with complaints, how the bbc approaches impartiality and how the bbc defines the services that it offers people in the uk. needless to say, how the bbc takes the advice of the regulator, how the regulator shapes the future of the bbc directly impacts on everyone who consumes its content and also interacts with it as an institution. let s understand first of all more about what ofcom wants. let s hearfrom kevin backhurst, group director of content and media policy. and, kevin, reading your review today, you sound a little underwhelmed by how the bbc explains itself. tell us why. i think we feel that the bbc should absolutely strive all the time to explain itself to audiences and to viewers, and also to be transparent to the audiences who pay the licence fee, and also to the rest of the creative industries around the uk about what it is
everyone who consumes its content and also interacts with it as an institution. let s understand first about more about what ofcom wants. let s hear from about more about what ofcom wants. let s hearfrom kevin bakhurst, group director of contact content and media policy. you sounded underwhelmed as to how the bbc explains itself, tell us why. i think we feel the bbc should absolutely strive all the time to explain itself to audiences and viewers and also to be transparent to the audiences who pay their licence fee, and also to the rest of the creative industries around the uk about what it his planning and how it is approaching programming, how it is approaching programming, how it is delivering its mission, ofcom s role is to make sure the bbc delivers what parliament has hit out, which is its public purposes, delivering accurate impartial news, learning content that is creative and distinctive, secondly we have a role which is probably better known, security content stan
broadcasting code on delivering impartial content, but the director general has made it clear that the bbc needs to do better still on that and we would agree with that. audiences, we have done a lot of research as part of this review, and audiences do rate the bbc really highly for trust and accuracy, but they rated considerably lower for delivering impartial content. therefore, we feel the bbc needs to focus on ways of delivering that, and critically, explaining how it does deliver impartial content. that is what i m trying to understand, are you asking the bbc to change the content it is making to make sure it is more impartial, or are you asking the bbc to explain how it is making content impartial? it is more the latter of that, it is explaining how it is making its content impartial and explaining where there are contentious issues around impartiality, how it deals with those, and how it has been trying