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Anticipating Amazon s Formal Disruptive Entry Into The PC Space

Next month, Amazon will launch its first PC-like product with a version of the Amazon Fire tablet bundled with a keyboard; it includes one-year of Microsoft Office 365 use.  At a price well below $300, this product provides an interesting alternative to offerings like the iPad Pro and Surface Go, both of which are more expensive. This new Fire Tablet 10+ has things like wireless charging that low-end products often don’t get and it comes preloaded with Amazon’s core offerings and access to a curated app store with a subsection of Android apps. But, if you put the Microsoft Virtual Desktop on the device and connected it to a robust cloud solution like, oh, I don’t know, AWS, and then you provided more extensive screen offerings, Amazon could jump early to where everyone else seems to be going: the Virtual Desktop. And, because they have no PC installed base, this move wouldn’t put any existing products for Amazon or current customers at risk.

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