Operator: Good afternoon, my name is Emma and I will be your conference operator today. At this time, I would like to welcome everyone to the Box, Inc. First Quarter 2024 Earnings Conference Call.
Being the brand: Virgin takes SD-WAN to the next level
Companies are increasingly turning to software-defined wide-area networks to address the needs of remote workforces
Share this item with your network: By Published: 03 Mar 2021
Creating strong brand equity can be a double-edged sword. As good as it is to have developed a robust reputation for expertise in a particular area, it can work against future efforts to make logical extensions and departures to new areas.
Take the case of mobile communications providers. Having worked hard to establish themselves in the wireless domain, companies in this sector have found it an uphill task to develop the same reputation for competence in the fixed world, a move that for a communications provider is utterly necessary.