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Any newborn has a better rate of survival when it is nurtured and supported. A baby bird that falls from the nest is probably doomed, but one protected and sustained will grow stronger until it can stretch its wings and fly.
Like animals, tech start-ups are more likely to hit unicorn status if they are part of a supportive ecosystem. But unlike animals, tech startups must seek out their nurturing “home.” One ecosystem attracting today’s cloud native startups is Amazon Web Systems Inc., which holds over 50% of the infrastructure-as-a-service and platform-as-a-service market share. The idea is to encourage those innovations most impactful to its ecosystem, able to bridge gaps through collective efforts.