Remember how a couple of years ago, we were all bemoaning the news that the Pure Michigan ad campaign was, in all likelihood, a budget casualty? Well, the state has brought back the Pure Michigan ad slogan, albeit with a fresh coat of pain. The new ads promote winter activities in the state.
(Pure Michigan via YouTube)
The most noticeable difference in the first ad is: there s no Tim Allen. But never fear, he s back for the second of two ads that began appearing on local TV stations and other platforms today.
(Pure Michigan via YouTube)
The multi-million dollar ad campaign is designed to encourage travelers to safely get out and have a snow day, learn a new sport, and support the travel industry.” according to Dave Lorenz, the Vice President of Travel Michigan, which is a part of the Michigan Economic Development Corporation and is behind the Pure Michigan campaign.
Pure Michigan debuts a new advertisement, Still Pure, to showcase winter activities and promote safe travel. Author: Patrick Mulligan (WZZM), 13 ON YOUR SIDE Staff Published: 6:48 PM EST December 21, 2020 Updated: 6:48 PM EST December 21, 2020
MICHIGAN, USA To mark the first day of winter, Pure Michigan has returned to debut its newest advertisement, Still Pure, a celebration of cold-weather recreation and a reminder to travel with COVID safety in mind.
The ad will air over the airwaves, online and on social media through February 2021 in markets across the state and regions including Fort Wayne, Green Bay, Minneapolis, Detroit, Grand Rapids and Traverse City.
Pure Michigan campaign returns, showcases state winter travel and recreation wkzo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wkzo.com Daily Mail and Mail on Sunday newspapers.