Homeward will be serving BCBS Minnesota’s Medicare Advantage members in 24 counties. The company provides primary and specialty care in the home, virtually and in the community through mobile clinics. It leverages cellular-based remote monitoring to track patients’ health in-between visits. The company also partners with existing providers in the area for this care.
Homeward is working to fill in the gap of primary and specialty care in rural areas. Currently working in Michigan, it hopes to use the funding to expand into other markets.
As demand for telehealth grew, payers accelerated their development of telehealth-first plans. Now that several have launched, it is clear that bringing these plans to market requires added effort on the part of payers, but they are here to stay.