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JC Penney Launches Inclusive Beauty Concept in 73 Stores Nationwide

As Partnership with Sephora Winds Down, JCPenney Plans Mass Rollout of Inclusive Beauty Experience

JCPenney plans to roll out its new beauty experience nationwide a year after introducing the retailer-owned concept.

J C Penney to replace Sephora

J C Penney Beauty to expand nationwide

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JCPenney partners with Revieve to offer digital makeup and skincare experiences

JCPenney is introducing an artificial intelligence (AI) skincare advisor and an augmented reality (AR) make-up try-on tool on their online store to enhance the consumer shopping experience with hyper-personalized sessions. The U.S. retailer has partnered with digital brand experience company Revieve to launch new digital tools to enhance shopping experiences for makeup and skincare on their online store. The new tools includes an AI-powered skincare advisor and a hyper realistic AR-powered.

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