JCPenney is introducing an artificial intelligence (AI) skincare advisor and an augmented reality (AR) make-up try-on tool on their online store to enhance the consumer shopping experience with hyper-personalized sessions.
The U.S. retailer has partnered with digital brand experience company Revieve to launch new digital tools to enhance shopping experiences for makeup and skincare on their online store. The new tools includes an AI-powered skincare advisor and a hyper realistic AR-powered.